Natural Graphics Inc
As a designer for Natural Graphics in Houston, I was asked to design a new brand identity for the company to implement. Natural Graphics was founded in the 1970s and is eminent in multifamily marketing, so it was important that the identity honor the company’s heritage while providing a dynamic and modern image. A versatile wordmark in Neue Helvetica was chosen.
One of the key brand elements was the red legal folder, which had become a calling card for the company. We overlayed Pantone Warm Red over a neon red to achieve a bright color throughout print materials.
